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What we believe in.

Because doing the right thing is always the right thing to do.

Our Approach

To help evaluate, structure, and secure financing solutions in the best interest of our customers. While we leverage technology for the efficiency it offers, we believe it's still comes down to the people involved, the relationships, and building long-term value that makes a difference.

"Spoiler Alert" - It's about you

It’s a pretty simple formula – we work to understand your short-term capital needs and your long-term business goals and then match you with the best available financing solution. A true capital reaction.

Why Capital Reaction?

It's not just a transaction. It's about people and their families. It's about their businesses and the communities they serve. There's so much that goes in to what our customers do, and we are excited to partner with them and be a part of that.

Capital Reaction Cares

St. Jude Children's Research Hospital
We proudly support the St. Jude Children's Research Hospital and are inspired by how they make a big impact on the families they serve.

No family receives a bill from St. Jude for treatment, travel, housing, or food - because all a family should worry about is helping their children. Treatments at St. Jude have helped push the overall childhood cancer survival rate from 20% to more than 80% since it opened more than 50 years ago.

Truth & Transparency

Straight talk, with clear, easy to understand terms. So you can make good, informed decisions

Information Security

We protect, encrypt, and secure your privacy and customer data


For 20+ years we’ve served as a trusted advisor to our customers


We build long-term relationships, by responsibly, right-sizing financing options for our customers

Let’s get
started today

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Capital Reaction.
36 Russ Street, 3rd Floor
Hartford, CT 06106